Picture this – you’re standing in showring, excitedly (and nervously) waiting to see if your project animal has won the coveted prize. After what seems like an agonizingly long amount of time, it happens…the judge calls your name. You’ve just won Grand Champion!

For years, Honor^® and Show Chow^® show feeds have a long tradition of building champions. From market steers and barrows, to goats, lambs and broilers, we’ve been in the winner’s circle with more exhibitors than you can count, with thousands of champions from coast to coast.

With Honor^® Show Chow^® show feed, we continue to produce high quality feeds you’ve come to rely on. Ingredient selection and quality control are the cornerstones of our manufacturing excellence. We’re proud to bring together the technology, reputation and winning performance into one incredible show feed.

You’ll find that Honor^® Show Chow^® still offers many of your favorite feeds, including Grand 4-T-Fyer™, Powerfill^®, Showlamb Grower, and N-Timidator^®. We’re also excited to bring you several new lines, including Full Control™ Beef Cattle Feed, X-Clamation™ Show Goat, and Power Fuel™ (which is one of our High Octane Supplements).

The new Honor^® Show Chow^® Line-up will consist of those diets that have developed a national reputation and following based on their performance and volume. The new products will be:




There’s a lot of great new feeds for you to try out, so be sure to check out our Products Page for more information! If you still have questions, don’t hesitate to ask your Purina Mills dealer or local Sales Rep.

Look for this exciting new brand in the Southwest, Southeast and Northeast region this May. All other regions of the USA will transition to this new brand in the 4th quarter of 2008.

New Honor^® Show Chow^® – giving your show animals the Power to Perform!